IMovie is a versatile video production and editing tool created by Apple Inc for iPhone, Mac, and iPad users who are interested in content creation. However, the application may be a bit confusing to new users.īut not to worry, we're going to break down the process of adding text in iMovie and run through everything you need to know about inputting or editing different kinds of text with the software. Adding text like titles, subtitles, and captions can make your video more accessible and ensure that your potential audience easily understands the message you're trying to pass across.įortunately, you don't have to go to too much trouble to add text to video thanks to tools like iMovie. Text can deliver information and add context to your videos without derailing the narrative. In 2017, 77 percent of American companies offered online corporate training to improve professional development.Whether you're making a presentation, giving a lecture, creating a YouTube tutorial, producing a product demo, or shooting a movie, adding text to your video can elevate it and make your content more appealing. Captions for businessįacebook video is powerful, but video is on the rise in education and in the corporate world as well. In a world without sound, captions are one of the best ways to increase those numbers. In fact, 74 percent of ad recall is achieved in 10 seconds of Facebook video campaigns. However, when you add captions to videos, viewers are more likely to be drawn into it.įacebook’s internal tests show that captioned video ads increase video view time by an average of 12 percent.Īnything you can do to capture a viewer’s attention - even seconds more than they normally would - can add up.
If they can’t hear it, then they won’t get it, so who cares?Īccording to Facebook, “research found that when feed-based mobile video ads play loudly when people aren’t expecting it, 80 percent react negatively, both toward the platform and the advertiser” While scrolling through your social feeds with your sound turned off ( which 85 percent of users do), most individuals will completely skip a video whose meaning is lost without sound. Captions certainly are not a new concept for videos on TV, but they are a strategy that is proving more and more effective on all platforms.
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